Blog


An Adventure in Ireland to Never Forget: Rachel and Caesar’s Engagement Story Engagement Rings

The story of Rachel and Caesar began in a North Carolina Barnes and Noble, bonding over peppermint mochas and movies. The subject of their first conversation became their strongest connection as, two wonderful years later, they both moved to California to further their careers in film and animation. Before meeting Rachel, Caesar was a flight attendant for 5 years. He embarked on many journeys in...

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Turn Your Something Old Into Something New! Engagement Rings

Many of us are blessed by a loved one, alive or deceased, with the gift of their engagement ring. It is incredibly touching to be able to pass diamond heirlooms down from generation to generation. These cherished pieces often hold a great deal of sentimental value, however, we don’t blame you if grandmother’s style was not exactly what you were looking for. Don’t worry we can...

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How to avoid conflict diamonds?  Diamonds

Did you know an Allurez diamond is truly rare from its origin to its appearance? Only 0.01% of the world’s diamonds meet Allurez’s standards to be used in our fine jewelry. That being said, at Allurez one of the most important measures we take in purchasing our diamonds, is to purchase diamonds from conflict-free nations. In 2006, many of us sat, in theaters, in awe...

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Top 10 Perfect Gifts for Your Grad! Birthstone Jewelry / Gemstone Jewelry / Gift Ideas / Graduation / Jewelry Tips / Unique Jewelry

  As their final project of the year, we had our Class of 2016 interns pick out their favorite pieces of jewelry on Allurez.com. They narrowed it down to their Top 10… “Fool Proof” presents. So without further or do we present to you: Allurez Intern Class of 2016 Top 10 Graduation Gifts Your graduate is  dedicated, passionate, intelligent, and most of all inspiring. Whether they are graduating from...

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20 of The Most Unique Proposal Ideas for Every Type of Couple Engagement Rings / Jewelry Tips / Rings

#20 For the couple that reads the newspaper together  Contact your local paper to take out a full-page ad. Cozy up to a special breakfast in bed and catching up on your local current events. Patiently await your future fiancé’s eyes to light up as she comes to the best news she’s ever read! Expert Tip: Make sure to do this proposal in the morning...

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This Australian Wedding Brought the Thunder! Colored Diamonds / Designer Jewelry / Jewelry News / Proposal / Wedding / Wedding Bands

One of our wonderful customers, Rennie, recently got in touch with us to share her wedding story and we are so glad she did! We love when our customers let us know what memories our jewelry become a part of.  Rennie and her husband were married on January 23, 2016,  in Australia. Rennie’s wedding band was a Fancy Yellow Canary Diamond Eternity Ring Band Palladium...

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Gift Ideas

There is no denying it: The e-commerce business is booming. By 2016, the e-commerce market is expected to grow to a staggering $1.85 trillion. Increasing rates of Internet access in emerging economies, most notably in India and China, continue to fuel the growth of online commerce, leaving virtually every consumer affected. Yet in spite of widespread e-commerce growth across all sectors, there has been one...

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Birthstone Jewelry / Engagement Rings / Gemstone Jewelry / Wedding Bands

The March birthstone is known for its stunning sky blue color. The Aquamarine has been the symbol of youth, hope, and health for centuries. Due to the stone’s water & sky color, the Aquamarine is often referred to as the stone which embodies eternal life. In fact, Aquamarine’s name comes from the Latin word for seawater. Since this stone is much revered, it has become...

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